What lies behind "799 partners"
How real-time bidding and the Transparency and Consent Framework fit together, and why the Belgian authority found against the TCF in 2022.
3 minutes read
Privacy, explained
The technology behind cookies and tracking
How recognition works technically — cookies, fingerprinting, tracking pixels, tag managers. Explained through what actually happens in the browser.
One signal instead of a thousand banners
How Global Privacy Control works, what the 2022 Berlin judgment means, and why Do Not Track failed.
3 minutes read
What a cookie scan finds – and what it misses
How a cookie scanner works, which five blind spots it has, and how to close the gaps.
2 minutes read
The five stores inside a browser
Cookies, local storage, session storage, IndexedDB and cache: what sets the stores apart and why all of them can require consent.
3 minutes read
Recognition without cookies
Fingerprinting, pixels, CNAME cloaking and server-side tagging: the methods beyond cookies and how the law treats them.
3 minutes read
Consent Mode v2, explained without the marketing
What Google Consent Mode v2 transmits, how basic and advanced differ, and why the signals do not replace consent.
3 minutes read
Script blocking: why "beforehand" is the whole point
How script blocking works, which three methods exist, and why consent after loading has no effect.
3 minutes read
What a consent banner technically does
From page load to deferred scripts: how a consent banner works, why the stub has to come first, and how to spot solutions that only pretend.
3 minutes read